Checkout Challenge

Our regional Strack & Van Til grocery chain allows nonprofits to sign up for weeklong “round up” challenges at their grocery stores, where customer change is donated to the cause. The individual organizations’ “Checkout Challenge” weeks are promoted with in-store posters and tent cards at the registers. I’ve worked with several different United Way agencies in the last 15 years, so with a strong understanding of their branding and need to appeal to a wide range of the public, these materials were intended to be upbeat, positive, and inviting.